Iberia has launched its Deliverfly initiative to improve the customer experience and reduce waste on the aircraft.

Designed in conjunction with the Spanish start-up Homeria, Deliverfly is available from the moment of booking a flight and up to 60 minutes before departure for drinks and packaged snacks, while fresh dishes such as salads, pokes, and sandwiches must be ordered four hours before departure from Madrid, and 24 hours in advance from other cities served by Iberia.

Deliverfly, is available to customers booking short- or medium-haul flights, enabling them to purchase from a large range of food options, prepared daily by Iberia’s caterers Do&CO in Madrid.

The Deliveryfly range includes both hot and cold dishes and caters for everyone – vegan and salmon “poke” bowls, a variety of salads, sandwiches, and pastas, including lasagne, as well as gourmet tapas, at very affordable prices.

Customers will receive email messages confirming their orders, which will be delivered to their seats by cabin staff during the flight.