China’s unique and continually evolving market creates exciting opportunities. Rather than try any crystal-ball predictions, here’s my summary of what this year can show us about the next, and what to look out for. D&G – and the backlash over its promotional videos labelled racist and sexist, and anger over subsequent abusive comments by its co-founder Stefano Gabbana – should finally serve as the wake-up call for any brand “not listening” to their people who are in China.