While speculation runs rampant about whether the embattled Boeing 737 MAX will ever fly again, aviation experts, Boeing’s own executives, the flying public, and even the President of the United States are contemplating whether the aircraft should be rebranded with a new name.

In a terrific piece by Will Horton, Forbes researched the policy of airlines that use the 737 MAX. The publication found that of the 54 airlines that have 737 MAXs identifiably painted, only 11 airlines consistently write “MAX” on the aircraft’s nose.